Christian Mission that is not grounded in practical, Biblical ethics is meaningless. Evangelism is not salesmanship. It is the declaration and demonstration of Good News, founded in purposeful pursuit of righteousness in self and justice for others, that heralds the coming of Christ's Kingdom.
The first step in the work of evangelism lies in serving others in Jesus' name. For Jesus, proclamation was always accompanied by practical help. We need to learn from this. In setting out an evangelistic strategy, serving others is our first point of meaningful contact. Once a relationship of blessing has been established, the reason for the blessing can be explained.
I weary of attractional strategies confused with mission. Start with being holy. Then begin serving others. Then explain how and why you are who you are do what you do. That is Christian mission. Consolidation? Yes, we then have to help those who begin to respond come closer to Jesus. But begin with Jesus-style mission.
